Music Marketing  *  Radio Promotion  Record Label A&R Contacts How to Get a Record Deal * Artist Development  *  Film & TV Licensing  
Radio Promotion Music Distribution  *  Artist Management Music Publicity  *  Tour Consulting  *  Music Producers  *  Music Publishing

     Music Marketing and Promotion Articles & Tips
           >>      Valuable Resources for Independent Artists and Musicians       
 
AMEG since 1983
                 
  An Artist Development Company                                                                                                            

                 Accelerating the Careers of Today's and Tomorrow's Superstars

   

Home Page

AMEG Services

Partners & Affiliations

Submit Your  Demo to AMEG

Contact Us

FREE TIP SHEET

Music Marketing

Career Counseling

Work With Top Producers

Music Publicity

Artist Management

Music Publishers

Label A&R Contacts

Career How-To Articles

License Your Songs

Booking Agents & Venues

A&R & Demo Shopping

National Record Distribution

Demo  & CD Assessment

Independent Artist Resources

     

::  Indie A & R Services
::  DIY Artist Coaching
:: Booking Agents
:: Music Producers
:: Music Publishers
:: Music Publicity
:: Film & TV Licensing
:: Label Consulting
:: CD Distribution
::  Radio Promotion
::  Music Marketing
:: Online Promotion
:: Artist Management
:: Artist Development
:: Tour Consulting
:: Demo Shopping
:: Music Contracts
:: Entertainment Law 
:: Music Promotion
:: Merch Solutions

......................................................


  FREE TIP SHEET  
"WHAT LABELS REALLY WANT"
GET IT >>


The Indie Bible
The bible of contacts,
P/R, & Review sites
or the DIY Indie-Artist


 Click Here to Visit Our Website Now




FINALLY - The Indie bible
of venues and booking
agents for the indie artist. 
Over 26,000 venues and
2000 booking agents.  
Everything you need to
book a massive amount
of shows and map out a
great tour. 5 out of 5 stars.

Rating

The indie venue bible contains over 2000 booking agents and thousands of venues

   >> article   

The True Meaning of Indie 
by Bob Baker
©2008

We hear the term “indie” bounced around a lot these days. It’s become quite a trendy word (although some of us have been preaching about it for more years than most). So, let me ask you …

What’s your definition of indie?

Many people think of it as a reference to a musician, small record label or film company without an affiliation with a major corporation. That’s true, but I believe it has a much deeper meaning than that.

(By the way, “indie” is an abbreviation for “independent.” The “ie” at the end is the proper spelling, as opposed to “indy,” which is usually a reference to Indiana or Indianapolis — as in the Indy 500. There’s your grammar lesson for the day :)

I think of indie in much the same way I think of the term “guerrilla.” It’s more than a simple, surface-level reference to your financial backing. I believe it’s a state of mind and a way of life you must bring to your entire pursuit of music.

The best way to explain my angle on this is to use an acronym. So here’s my definition of I-N-D-I-E, with every letter standing for a separate concept (and I didn’t even use the word “independent,” which was tempting considering I had two I’s to work with).

I - Inspired
To embrace the indie frame of mind, you must be inspired. You have to know in your gut that music is what you are meant to do. You must become energized when writing, recording and performing your music. Hopefully, this is something you already experience fully, without having to force yourself to feel that way.

When this kind of natural inspiration comes over you, it’s a sure sign that you’re on the right path. And you will need this desire to carry you through the ups and downs of pursuing the independent music path.

N - Nontraditional
Indie musicians don’t mind learning about what has come before, and they are happy to listen to the “rules” that others say are required to have a successful music career. However, the smartest indie artists keep their minds flexible and constantly ask questions about how the supposed “rules” of the past really apply to them. They actually develop a mindset that seeks out the road less traveled. And when they spot a good idea that’s off the traditional path, they fearlessly go after it without apologies.

D - Determined
Successful indie artists are fixated on their goals and determined to reach them. They still leave room to veer from the original plan, when needed, but they are steadfast in their desire to produce more and better music, reach more fans, sell more CDs, etc. With this attitude, obstacles become short-term learning experiences along the road to higher levels of success.

I - Innovative
Being an indie means thinking outside of the proverbial box and looking at fresh opportunities from every angle. It means not promoting yourself the same way a thousand other acts have done it. It means being resistant to knee-jerk marketing tactics and open to new ideas and overlooked avenues for exposure.

E - Empowered
Indie musicians don’t wait for someone or something else to come along and rescue them. They don’t pray for a “lucky break” or to “be discovered.” They know to the core that the power to succeed with their music resides inside of them. And they understand that it’s their mission to tap into that personal power and use it to share their music with the world.

Let’s recap my definition of INDIE:

I - Inspired
N - Nontraditional
D - Determined
I - Innovative
E - Empowered

Print this article and pin it up where you’ll see it every day.

Being INDIE has nothing to do with what company you are or are not affiliated with. It has everything to do with how much you take control of your own life and take steps to build the kind of music career you deserve.

 

about the author >>

Bob Baker is the author of "Guerrilla Music Marketing Handbook" "Unleash the Artist Within" and "Branding Yourself Online." He also publishes The Buzz Factor, a web site and e-zine that deliver marketing tips, self-promotion ideas and other empowering messages to music people of all kinds. Get your FREE subscription to Bob's e-zine and a look at his great resources for advancing your music career here

 

More Articles

Reprint Rights

You may reprint this article on your website, blog, or newsletter provided no information is changed and the "about the author" box is left in tact exactly as it appears.

Google


 

Home  |  Contact  |  Terms of Service  |  Privacy |  Artist Resources | Advertise | Site Map

 



 
©2008 AMEG, Inc   All Rights Reserved
All other company and organization logos that appear on this web site are Copyright
and Trademarked as per their respective company or organization and are not part of Allure.

Use of the allureinc.com website constitutes acceptance of terms and privacy Policy 
All content on this web site is
©2008 AMEG, Inc.
Use or reprint of any content in any media format is strictly forbidden and will be prosecuted.