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Partial CD  / Demo Assessment Report

Sample Evaluation and Critique

We think you'll find that our demo and CD critique, assessment, and evaluation reports go far beyond what other A&R professionals provide for the fee. We go into great detail in all categories of the record. Our evaluation reports come with a full "Money Back Guarantee" Here is just one sample evaluation that we did for a client.

#1:  Song Title:       “16 AGAIN”

Overall Rating:   ( Five stars being the best)

 

Strength of Material :  

This song has a good beat and nice riff. I Like the Back-vocal arrangements. The theme is a tad clichés but still has obvious unique qualities.  There is a good transition between the verses and chorus.  The hook and post chorus sections are very bouncy and catchy.  By far the chorus melody is memorable.  The halftime break in the verse is very unique and could help you to create a signature sound if ideas like these are expanded upon in your future material. The song has strength within its particular genre. 


 Performance:

This song works very well within the pop genre and the style will appeal to the younger teen pop crowd.  Although you talk about being 16 again I believe that’s the demographic to which this will appeal.  This is not necessarily a bad thing but you should be careful here.  The teenagers are the ones who buy the records and downloads.  Your performance is seasoned and very professional. It’s strong and produced well.  The rhythm section is tight. Not much else to say due to the simplicity of the parts; however the feel is preserved by the rhythmic soundness of the background tracks.

 

 

Music Production:

I like the back-vocal arrangements a lot in this one.  It’s mixed very well.  The vocal delay and reverb effects might be a bit dated.  However it does define the style a bit, so it works with this song.  Over all, the instrumentation and placement of parts in the mix is very professional for a pop song.  The use of the siren effect in the last chorus, along with the other various editing techniques add a lot to the performance and keep the energy up.  Utilize this sparingly though, understanding that only very bouncy playful songs like this one lend themselves to these sounds and effects.    

 

Quality of Recording: 

Sounds very professional.  Mixed very well.   Dynamics are good and the mastering quality is evident in this song.  Overall for a home recording it’s very good. 

 

Arrangement:

I like the back-vocal arrangements in this song a lot.  Very pop-like.  They work very well with the other important elements of the track.   The vocal opening is a bit dry and does not come in with enough force.  While the idea is clever, I think that beginning this song with an instrumental hook or riff might fit better. The end of the second verse is a refreshing change and is something to utilize more often in the composition of material.  Transitions are performed smoothly and the chord structure flows well through each part. The bridge that comes at 30 seconds in is a great break in the motion and cuts down on stereotypical mapping.  You might try using this part as a pre-chorus later in the song instead of breaking up both verses with it.

 

Instrumentation:

The guitar is solid and the bass plays its role well.  The guitar solo is simplistic yet energetic and well thought out.  The drum part is logical for this song and the verse riff played by the rhythm guitar and bass gives the verse power and motion.  Always keep motion in mind when writing an upbeat song like this.  Any specific riffs or patterns you can base a section off of will help make the song more memorable, marketable, and can make familiar chord changes interesting.

 

Commercial Appeal:

The topic of the song is a little weak, but the nostalgic hook is okay.  Remember your target audience when writing.  If you plan on having teenagers listen to your music, they may not be able to relate to the thoughts portrayed in this song.

 

Marketability:

Not quite radio material in my opinion, but very close.  The key elements are in place for the most part with the hook and verse.  However, you must be careful with guitar solos in top 40 singles.  This one is going in the right direction, but the lyrics hold back the melodies full potential.  Also, the verse melody does not necessarily capture the audience.  While a verse should work as a tension builder to the chorus, don’t be afraid to write a catchy hook-like verse melody or lyrical arrangement that will also be remembered by the listener.

 

Songwriting Technique &
Lyric Critique:

Referencing the hook for the title is always a safe bet. The subject matter of the song is a little weak for mainstream music.  Although most pop music has very literal lyrics that are easily interpreted, it would never hurt to explore bigger topics and different lyrical concepts.  Also, don’t be afraid to write words with more attitude and finesse.  Remember, as a pop star, your fans will want clever and witty lyrics to sing along to.  A unique lyrical style is also a why to make yourself stand out amongst other artist when presenting your music to major labels and publishing companies.  A word or phrase that is slightly out of the norm might help someone remember the song the first time they hear it.

 

 

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"Wow - could you please please pass on my thanks to Casey for the evaluation - I'm so glad to have found you! The feedback has been exceptionally helpful on many levels and I can't pass on my thanks enough!"

Pipa Vanderburg
www.treasureinmybackyard.com

#2:  Song Title:      “MY ROMEO”

Overall Rating:    (Five stars being the best) Overall …I really like this song!

 

 

Strength of Material:

The chorus is well written, and makes good use of melodic repetition.  The vocal performance is strong and dead on with pitch, which is an obvious must for this genre.  The production is also what makes this song come alive.  The wall of background lends itself very well to the overall effect.


 Performance:

The vocals sound good, but don’t be afraid to break out of the box in some spots.  It sounds like you have a lot more to offer, especially in a very intimate style such as this one.  Make it personal, and express yourself.  Also, developing your vocal improvisation will make it easier to hear good melody changes in the studio.

 

Music Production:

 Although the drums belong in the background for this type of ballad, I believe bringing them up a bit would add a great deal of power to the climax points. The backing vocals are extremely smooth and layout a light blanket of harmony for the melody to lie on top of.  This is an important concept to understand in recording pop music and it seems evident that the producer knows this.

 

Quality of Recording:

 Piano is recorded wonderfully.  But the beginning has a quiet hiss.  Not too noticeable, except at a loud volume.  The vocals are very present yet slightly ambient.  This creates a very powerful tone and adds to the song greatly. 

 

Arrangement: 

The intro is well written and sets out the vibe for the rest of the song.  This is an important function of the intro.  The going straight into to the chorus from there works well for this song.  The structure builds well, just like a pop ballad of this nature should.  It is always good to understand what role each song on the album plays and how to write accordingly.  In this case, this song would be showcasing your ability to write and perform a gentle yet power-packed song

 

Instrumentation: 

The strings are a very nice touch for a ballad like this one.  The bass drum and guitar parts are structured well. I like the drum sound implemented very much. The fuzz guitar solo in the bridge is very epic and a good choice for this genre.  Using the piano as the tonal foundation of a piece is often difficult to master, but this song is very close.  Try adding a small noticeable line or counter melody in the piano arrangement to give the listener an even more memorable verse.  That will also prevent the song from sounding too generic.

 

Commercial Appeal:

Due to the nature of the lyrics, as I discussed previously, I do not believe this song is quite there for major radio airplay.  But, it serves as a wonderful album track that fans will love.  With that said, I would not place this song in the number two slot on your record.  Somewhere deeper in around the sixth or seventh track would probably be best, in order to give the listener more time to get a general feel for what you normally do as an artist.  This also involves the flow of a record, which should always be a topic of discussion with your producer and mastering engineer.

 

Marketability: 

This song does a great job of showcasing you, the artist.  This is your chance to define yourself as a person, songwriter, and performer.  Make use of a powerful song like this one to boost the image and lifestyle you are selling to the public.

 

Songwriting Technique &
Lyric Critique: 

The “You’re my Romeo” tag is a great songwriting tool to bridge sections together.  However, once again, the lyrics are what I like to call “bubble-gummy,” meaning they are almost too over-the-top mainstream.  Fans will appreciate slightly abstract wording that gives them something to think about but still has the same message.  Overall though I must say I think the story you are telling and how you portray it in your words is very strong.  A great story put well into song lyrics.

 

 

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“Your evaluation was fair and extremely helpful in identifying where we are as a band.  Your highly descriptive commentary and thorough rating system have really opened our eyes and will add great value to our careers by allowing us to focus on shoring up our weaknesses while further enhancing our strengths.  For this, we thank you.  The assessment was well worth it!!!”

 

Joseph Greene
BURN
www.myspace.com/burnky

 

 

#3:  Song Title:        “TREASURE IN MY BACKYARD”

Overall Rating:     (Five stars being the best)

 

 

Strength of Material: 

The intro to this song is very powerful and strong.  Nice riff.  I like the repeated use of the riff through out.  The chorus is okay, but sort of lacks the “sing-back” factor, when a listener can sing the chorus back after only hearing the song once.  This is a good tool to use when testing out new material. There are a lot of different things going on in this track.  Maybe a few too many.  I think maybe limiting the number of bridge changes, etc. and simplifying somewhat may better suit the overall commercial effect.


Performance: 

The vocal performance is not as strong as on some of the other songs.  But still very good.   The lead vocal in the middle of the chorus seems somewhat dry and dole.  However, as the song goes on, the vocal performance gains energy and sounds better. 

 

Music Production:

 Vocal panning gets carried away in a few spots, but the idea is good. Lead vocal does not sound as natural in some parts.  In the mix, the vocals are too loud, bass too low in spots.  Guitars sound a bit too thin and can sound shrill at higher volumes.  The lead guitar riff in the beginning has trouble sinking into the mix smoothly.  Melody in chorus needs more direct support, as the lead vocal can sound unconfident on some notes.  Over, use more animation in your voice to bring out the excitement of the music.

 

Quality of Recording: 

The bass tone is a little too edgy.  A few notes pop out and that could easily be fixed with automation.  Overall, the tonal signal is good and the use of professional equipment is evident.

 

Arrangement:

 When the chorus comes in after the intro, it is not apparent that that is in fact the chorus.  I would suggest putting the chorus first or just doing away with the first chorus all together, as it can be a bit misleading.  Also, the instrumental hook does not need to come after the first chorus as well.  This is a little too repetitive. The ending is not powerful enough in my view.  The song sounds like it should end at 3:23, before the extended end.  While this part sounds very nice, it is too much of a random idea because it has not been established earlier in the song.  Think of the ending to a song like the conclusion to a well-written essay:  It should sum up the most important ideas touched upon in the introduction and body of the text.

 

Instrumentation: 

The basic rhythm section holds up the song well, but the horn/synth effects are unneeded.  Let the melody and voice stand on a more natural backdrop.  I think that would help the song take on a new appeal.  For the most part, they just take up space in the mix.  The synth lines over the verse and chorus should either be brought up a bit or taken away completely.  Try using that part as another catchy counter melody that the listener can sing to when it comes in.

 

Commercial Appeal: 

Some of the instrumental sections are catchy and fun, but maybe a bit over-the-top (especially the end).  Extended derivatives from the main ideas of song are looked down upon for radio hits.  They should be used sparingly, and should never last too long unless it is the emphasis of the song.

 

Marketability: 

The hook is not quite strong enough lyrically or melodically for a break-through single.  It would also be hard for a listener to define the genre or style you are going for if they listened to this song first.

 

Songwriting Technique &
Lyric Critique:

The lyrics speak well with the music.  Matching up the mode of a song with the right lyrics is a skill that is hard to master.  The use of the word “ass” is usually a turn off for a listener in this genre.  It is much unexpected and does not fit your image.  However, if you are going to use this, make sure you mean it, and give your image a more aggressive look and feel.  That way, the use of these words will not contradict the vibe your listeners receive.

 

 

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“I recently received my Priority Gold Evaluation and Assessment. The critique was very detailed and extremely reassuring in letting me know that I have a commercially marketable product with a strong potential for breaking into the mainstream. Based on the strength of my critique, I am interested in working with Allure on an independent basis for consultative and management services, and also wish to have my product shopped to Major and Large Independent Labels.Please let me know what recommendations you may have for moving things to the next level and what is needed from me in order to initiate a working relationship.I look forward to working with you. Thank you for your time.

 

Billy Blackburn
www.billyblackburn.com

 

 

 

#4:  Song Title:      “SO IN LOVE (With You)”

Five star scoring system:     (Five being the best)

 

 

Strength of Material:

 The bridge ties every thing together very nicely for this one.  It creates just the right amount of tension and spaciousness before finishing it out with the hook again.  The vibe that this song has is special, and you should work to make more of you material stand out like this one.  By “special” I mean it is also very convincing to the listener.  It does not sound like you are trying to take off of other pop songs or mix up the vibes of other radio hits to make your own.  This sounds to me like it is your signature sound coming through, and that is something you should always think about when writing.


Performance:

 Vocal falsettos are very well done and add a great texture to the melody.  Drums and bass are in the pocket and groove well together. 

 

Music Production:

The production creates a very unique atmosphere for this song.  It plays an important role in making it sound convincing.  The one thing that should be looked into is the definition of the chord changes.  They are good ones, and could be brought up with the rhythm guitar and the bass volume and equalization.  The reverb and delays are used a lot better in this song.  They create a naturally smooth sound that fits the context of the music, without masking the singer’s original tone.

 

Quality of Recording: 

The recording is crisp and has a full, warm sound.  No other suggestions on this one.

 

Arrangement: 

The distorted chord in the beginning has nothing to do with the vibe of the song and should be taken out in my opinion.  The song would probably sound best just extending the fade into the verse using more ambient yet tonally centered effects in the key of the chorus. The different feel that each section has gives the track a wonderful sense of flow.  It also helps keep each part fresh when it comes around again.  The bridge is placed perfectly between choruses. Getting back into the chorus from a bridge is hard to do well, and this song does a good job of sliding back in, instead of trying to snap back into a wall of sound.

 

Instrumentation: 

The synth effects are perfect for a song like this one.  The parts are well written and well placed.  The bass part in the verse seems a little exposed, and could possibly be due to the method with which it is being played.  A bass part for an arrangement like this one should be fingered not picked.  If it was picked, then it just needs to be equalized smoother for less fret noise.

 

Commercial Appeal: 

While this song will probably not become a top 40 hit single, it can gain you recognition from industry bigwigs.  Record companies want to hear something that sounds familiar, even when they have never heard it before.  Unfortunately, this song lacks an unforgettable hook.

 

Marketability: The presence your voice has in this song is a huge step up from some of the other tunes.  Realistically, you sound more comfortable in this type of song, and listeners and Record companies alike can pick up on that.

 

Songwriting Technique &
Lyric Critique: 

The chord structure for this song creates a solid foundation.  While the sections are common, the transition chords turnarounds, and inversions created by the bass part are nice variations to traditionally generic chords.  The lyrics fit the music well once again.  They paint a nice picture and tell a story, which are two very good things.  They are still a bit dry and bubble-gummy at times, but better overall.  Also keep in mind that the title of a song does not always have to come from a line in the chorus.  You can you a word or phrase from the verse or bridge if you feel it captures the emotion of the song in a different light.  Especially for a song that you do not plan on pushing as your single, this would be a great opportunity to dig deep for some abstract ideas.

 

 

 

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“Thanks for the positve feedback, it truly uplifts my spirits and hopes.”

 

Rey Harry
SHA

www.shaskillz.com

 

#5:  Song Title:         “DONE LISTENING”

Five star scoring system:     (Five being the best)

 

 

Strength of Material:

The song has nice transitional changes but they can at times confuse the listener.  I think there is a bit too much going on.  Slightly overproduced.  I’m not sure that this song quite gets a point across.  It’s definitely not as strong as many others on the album.

 


Performance: 

The vocal performance is calm and even.  It tells a story well, which is the point of a song like this.  The vocals in the bridge, although buried in the mix a bit, are very aggressive and show a brighter side of the vocalist.  Take that energy and put it into all the other up beat numbers to boost your vocal authority.  You are a solo artist and you need to take command of each song you perform and make it your own.

 

Music Production:

I think more could have been done with the post-production of the intro.  It seems very thin and does not establish a vibe off the bat.  That is the purpose of an intro and this one does not do the rest of the song justice.  The harmonies are right on, helping with the transitions and impact points.  They also provide a comfortable cushion of harmony to support the lead vocal.  The bridge is a little muddy and unrecognizable.  There is too much going on, and the mix is detrimental to the writing in this cast.  The bass needs to be automated better in the intro, and will overwhelm the listener in headphones at a loud volume.  The rest of the song is better with bass.  The rhythm can get lost in vocal heavy parts, mostly because background vocals can be too loud at times.  The general stereo placement of parts in good though.  The ambient instrument tracks are used well on this track.  Lastly, the bridge needs to have a louder vocal hook to it.  It is difficult to focus on the singer in that passage as it stands.

 

Quality of Recording: 

The acoustic guitar does not sound as full as in other songs, and there is a lot of high-end noise in the verse section.  However, this is probably due to the part it is playing.  The drums sound unnatural, but you can get away with it until the bridge, when it becomes noticeably affected.  The vocals sound professional, and give the song some clout.

 

Arrangement: 

The verse leads well into the pre-chorus.  The pre-chorus is a great tonal setup for the chorus.  The first half of the first chorus where the bottom drops out is very different and catches the listener’s attention.  Writing more variations like this keeps people intrigued, but does not loss their attention with an abundance of different thoughts. The bridge is a great idea, but needs some instrumentation and melodic work.  The riff is very confusing to the ear, and hard to base a catchy vocal on.  The soft out chorus sounds like it should lead to another chorus.  This might be the place for an instrumental fade.

 

Instrumentation: 

The intro and verse instrumentation leave the song sounding very thin and open.  This does not set up the bridge well, making it seem out of place for this song.  The piano lick at the pre-chorus is a nice touch, and ties the hook together well.  The extra rhythm guitars crowd the mix in the hook, but that may be a matter of levels. 

 

Commercial Appeal: 

Because the vocal is to low and ambient in the chorus and bridge, a direct hook cannot stand out.  Obviously, without a direct hook, there can be no single.  This song also lacks a musical hook of any sort besides the piano lick deep in the background

 

Marketability:  

Between the bridge and verse, one can almost hear two different songs/vibes.  This makes a song hard to sell.  Once again, you must decide what images you wish to portray with your songs keep with that throughout the entire song.

 

Songwriting Technique &
Lyric Critique:

 The chord structure for the bridge is slightly unappealing upon first listen.  For a pop artist, it is not a good idea to write in such a manner often, seeing how you may only have three minutes and thirty seconds to win over a new fan. The lyrics are better for this song, but unfortunately they do not have an undeniable melody to ride on.  Try using different rhyme schemes other than standard line- to-line rhyme.  This may be something that takes a while, but it could help your writing process down the line.

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#6:  Song Title:          “NOT AFRAID TO SAY”      

Overall Rating:    (Five stars being the best)

 

 

Strength of Material:

The guitar and bass performances are the strongest parts of this song overall.  The vocal lines are beautiful and well thought out, but it almost sounds like the melody was not written for a singer (this will be addressed under performance)


 Performance:

The vocals are good, but sound a little thin on some of the passing tones in the melody.  The melody for this song may be a little busy and jumpy, but it could be pulled of with a bigger production.  Smooth out the chorus phrasing and that should help. The guitar and bass performance is very gentle, just like it should be in a song of this nature.  The guitar solo is performed with a relaxed feel and with expression.  A song like this is all about expression.  As a singer, you should listen closely to instrumental solos like this one, and take some stylistic techniques from them.  After all, your voice is an instrument in itself.

 

Music Production:

The bass and guitars in some spots drown the percussion out.  Don’t be afraid to boost the drums like .5db to get that full sound out of them and keep the groove going strong.  Also, the rhythm guitar jumps out a little under the solo, and the duel guitar parts during the second half of the song need some slight volume adjustments to work better together.

 

Quality of Recording:

Everything is recorded at a good level and you have a clear sound on each instrument.  The guitars could sound a bit more round in general, but they balance well and have a rich tone.  The bass could be louder to support the chords, especially with different chord patterns such as these.

 

Arrangement: 

The instrumental arrangement starts out perfectly in the first verse.  However, the parts begin to get a little busy and run over each other, taking away form their power and majesty.  I kept expecting this song to lead somewhere big, with a large out chorus, but it never really reached a definite climax of emotion.  Try thinking of each song as a line on a graph in order to understand where the impact points are vs. where they should be.  Then arrange the structure accordingly.  The song does not build enough and thus loses the attention of the listener.  I cannot stress enough how important this is, especially with a song that is over five minutes long.

 

Instrumentation:

The introduction generates a nice vibe, but the some of the instrumentation gets in the way of the groove.  The acoustic guitars are well chosen for the song but the parts clash a bit in the third minute of the song.  The use of the synth to lay down a wall of harmony is the right idea, but there is no substitute for live strings in a piece like this.  A real string quartet would blend so nicely with the percussion and would allow you to bring the part up in the mix instead of trying to hide it.

 

Commercial Appeal:

This is not the type of song that you would gain notoriety from, but it is a wonderful musical expansion to your catalog.  It does not fit with the other pop songs on the album and will generally confuse Major Label A & R people.  The last thing you want to do is confuse them about who you are as an artist.  But it definitely shows your versatility, which is important too.

 

Marketability:

This will gain you respect as a well-rounded artist who is versed in many different styles.  But be careful, if that is not the image you are going for, then this song is a bad choice for your record.  A cover of a standard in this style might be a thought in the future, but not when you are trying to establish yourself on a larger scale.

 

Songwriting Technique &
Lyric Critique:

 The guitar and vocal melodies are well written and it is obvious that the composer of this song is talented in this certain style of music.  The lyrics are good, and make good use of the melody.  Putting lyrics to a melody can be tricky.  If that is what was done here, then it was done well.  I recommend (if you do not already do this) experimenting with writing lyrics to a melody and vice versa.  By helping you find out which method works best for you as a songwriter.  This will help prevent problems of vocal phrasing when everything is put together.

 

 

  Back To Assessment Packages >>

 

#7:  Song Title:                 “DEAR DIARY”      

Five star scoring system:       (Five being the best)

 

 

Strength of Material: 

The feel of the song is well done.  The vocal tone is also very big and smooth.  These are by far the best parts of the song.  Overall, I think this is one of your strongest and most convincing songs.


 Performance: 

The syncopation in the verse guitar parts in pretty tight.  A slow reggae groove like this is not always easy to keep, but it is pretty together here.  The guitar should be a bit punchier for this style, but the bass is right on.  The vocal hook is also performed well.  The vocals in the bridge are strong, and you should think about using that breakout voice more often.  The verse lines are verse relaxed and flow well over the groove.

 

Music Production: 

The tremolo effect used throughout the chorus is a great way to add atmosphere.  It is placed very well.  The horn/synth line that follows the melody in the chorus is good support.  The song is kept open in the verses, which makes the pre-chorus and hook stand out more.  Once again, there is a great use of background harmonies to create a transitional cushion into the hook. 

 

Quality of Recording:

The guitar and bass tones are perfect.  The horn sounds are very unnatural.  It is not clear if that is your intention or not.  Real horns would do wonders for the overall mood of the tune and would brighten up the chorus.  They would make the song sound bigger in general.

 

Arrangement: 

The intro is well crafted because it is taken from the chorus.  The pre-chorus is a nice transition to the hook.  The chord change for the pre-chorus is good because it lets the listener know the song is going somewhere.  The bridge sounds like the musical climax, and therefore is placed well.  However, the chorus at the end is not big enough to go out on.  Also, if you plan to fade out gracefully with the standard hook, then the powerful bridge should last for longer.

 

Instrumentation:

As I said previously, live horns would do wonders for this song.  The synth line behind the melody in the chorus is nice, and should definitely stay there.  The backing band is raw in the verse, which is not a bad thing for this style.  It is always good to show the listeners that you don’t need a big production to support you vocally. 

 

Commercial Appeal:

Unfortunately this style is a bit dated for a commercial hit.  Also, the hook is not big enough like I said before, and thus, will not be remembered by a first time listener.  However, the unique vibe of the song is memorable and should be marketed accordingly.

 

Marketability: 

This type of song helps you bridge the gap from pop to other specific genres.  With this groove, the song should be pushed toward a tropical/Caribbean market for licensing in commercials or other genre specific media.

 

Songwriting Technique &
Lyric Critique:

The lyrical theme of a diary used in this song is very good.  Using or referencing and object or idea like that is a great songwriting tool.  It can help tie together the sections of a song, entertain the audience through the use of metaphors or creative wording, and lend itself to a stronger statement all together.

 

 

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#8:  Song Title:           “DON’T BE SORRY”

Overall Rating:     (Five stars being the best)

 

 

Strength of Material:

Vocal performance and instrumentation of this track are its backbone.  The rhythm section is grooving for the whole song, and the female vocal is stylistically perfect, except for her lack of vocal improvisation at the end of the song.  It should go out with a little more emotion.


 Performance:

The male vocal is okay, but sounds a little bland in some spots.  However, his vocal improves at the end and adds a lot of energy and enthusiasm.  If the female vocal had implemented the same effect as the male vocal, this song would have a great deal more power.  The unison vocals between the male and female singers clash as somewhat, and the attacks are off in a few spots.

 

Music Production: 

The mix is pretty professional.  The muted wah-wah guitar strumming in the background is a great way to subtly inject groove into the music.  This type of production calls for things like that, and it is placed well in the mix.  The harmonies in the hook smooth everything out.  The drums are at a better level then most songs.  Also, at about two minutes and thirty seconds in, there is a vocal gap in the bridge with nothing happening.  This area needs some kind of lick or melodic line over the chords.

 

Quality of Recording:

The recording is very bright, but with a solid bottom end.  The bass is smooth and the guitars are warm, but have a bright tone to them as well. 

 

Arrangement:

The song ends on an unfinished note.  Maybe a fade out would work with this song better.  The last solo vocal phrase is awkwardly placed.  The mapping is perfect for this style, and the pre-chorus plays its role well.  The instrumentation for the verses builds a tension and release mechanism with the hook.  Starting the song with the hook is a little confusing though, because the hook is not strong enough to let the listener know it is the hook opening the song up.  They may think that it comes right in on the verse at first. 

 

Instrumentation: 

The electric piano adds a wonderful texture to the song, and works well with the vibe that is being created with the electric guitars.  Some of the lead guitar l feel interferes at time in view of the fact that it’s being played behind verse and chorus vocals.  Once again though … good use of the subtle wah-wah chopping strum .. it really does create a great  grove.

 

Commercial Appeal: 

The call and response vocal performance is nice, but slightly dated.  The duel idea could work to your advantage if the other vocalist is well known. 

 

Marketability: 

This song gives a great picture of who you are as an artist.  This song would work well in an adult contemporary market. 

 

Songwriting Technique &
Lyric Critique: 

The hook tends to drag on a little with the rhythmic repetition.  Normally this is a good thing, but it can wear out the listener and is not bold enough.  Also, put yourself in the place of your listeners.  Would you sing that hook in the shower or in your car?  It’s not definitive like the hooks in the other songs.  However, the rhythmic pattern works well for the verse and helps it flow.  The concept of a hook directed toward someone is always good, because it makes it easier to sing with attitude and enthusiasm. Reaching out lyrically is a great songwriting device, especially for love songs.  They chord changes flow well from section to section. 

 

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#9:  Song Title:            “CONFUSDE”

Overall Rating:         (Five stars being the best)

 

 

Strength of Material: The song is okay but not top 40 material.  I think this one sounds a little on the dated side but could crossover to a modern feel with a few minor changes.  The introduction is not very strong.  The bass is a surprise the way it enters.  Although a bit unorthodox I guess it works but it needs to be crisper and more defined.  The song works as an album cut but nothing beyond that.

 

Performance:
The performance varies depending upon which portion we are talking about.  The vocal performances are good and lend themselves to your overall ability.  I’m not real happy with the band’s performance here.  Your harmonies work well.  I do like the way the chorus takes off after the verse and sets the flow and excitement in motion and adds a different feel to the song.

 

Music Production:

The drums at times seem to be lagging behind the groove and throw off the flow and motion.  I’m a little confused as to what is the pre-hook vs. the hook.  I really don’t hear a clear hook here at all.  The part where the instruments lay off and come in a couple seconds after the vocals is a good concept to add a little interest although I don’t think it was quite tight enough of a transition.  I think the bridge may let the listener down.

 

Quality of Recording:
The bass is a little bottomed out.  A bit mushy.  I think it needs more high tones.  The drum sound is not properly eq’d and is not very good in my opinion.  Overall, for some reason I don’t think the recording qualities in this particular track are as strong as in other cuts on the record.

 

Arrangement:
The verse is a bit repetitious.  This is not necessarily a bad thing if it’s catchy enough. Although I don’t believe it’s quite memorable enough to pull it off.  Transitions are not performed as smoothly as they could be. The chord structure flows okay through each part, however not as strongly as in most of the other songs on the album.

 

Instrumentation:
Use of acoustic guitar is very nice and flows well.  The strumming pattern works nicely with the flow of the song.  The acoustic lead is interesting and fits the sound.  Nice picking.  Some of the guitar transitions are not clean though and probably should have been re-taken in some cases.  The drums drag and take away from the groove.

 

Commercial Appeal:
Commercially speaking I think this song would not make it on it’s own as a single.  There is not a strong hook to speak of and the song lends itself to an album cut.  I don’t think it exhibits the qualities necessary to be a commercially viable product.

 

Marketability:
Once again, as a stand-alone tune this song just would not cut it as a single and would therefore not be marketable as such.  It does exhibit some good qualities but it is much better suited as an album cut.

 

Songwriting Technique &
Lyric Critique:

The verse at times is a little too wordy and it seems like you are trying to fit more words into a verse or a chorus that you need to.  Try to listen to all the words you are using and try to find a way to verse it where you are saying virtually the same thing only with less wording.  This will provide and deliver the same message but keep the song smoother and more flowing.  Basically when a song is a little too wordy it sounds it….. Like you’re trying to fit words in where they don’t belong.  This is generally not very pleasing to the listener’s ear and removes the sing-along element and the ability for a listener to remember it.  I think your hook in this song is actually a pre-hook and should lead into a more definitive one.

 

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#10:  Song Title:           “I’LL NEVER LEAVE”

Overall Rating:      (Five stars being the best)

 

 

Strength of Material :
In my opinion this track starts out a little weak.  The effect is a nice touch but lends itself more to internal sections as opposed to an opening section.  However interesting, and I’m sure it’s intended to be slow paced it’s a little too laid back.  It appears to even drag a bit.   It’s dreamy and that’s a good thing.  I do like the dreamy effect. 


Performance:

Very good vocal performance.   I like your use of harmonies.   The back vocals also lend themselves to the strong parts of the performance.  I would make more use of back vocals in other parts of the song.  The overall dreaminess works beautifully.

 

Music Production:

The repetitive use of tremolo kind of holds the song together.  The bridge is good vocally but is a little bit of a let down.  Although it does build well back into the verse.  The vocals are very present yet slightly ambient as like in a previous ballad.  The use of the synth in the end is nice.  It tends to extend the dreaminess of the song.  Although true strings would be better.

 

Quality of Recording:

The overall quality is not bad.  I think the instruments are recorded at good levels and a professional mix is evident.  Everything is smooth with good e.q.

 

Arrangement:
The back vocals after the title hook being repeated is a very nice touch.  I like this a lot.  The bridge and transition back into the verse is very melodic … love the chord change.  Although at some points during this work I find myself confused as to where we stand  what’s the verse,  what’s the bridge, chorus etc.  You can tell but it might not be obvious to the average listener.  This may not matter much but it is a point to be considered. 

 

Instrumentation:

Very interesting uses of instruments in this track especially the percussions.  They are definitely unorthodox in many ways.  As long as you keep this confined to one or possibly two tracks on an album I think you’ll be okay but I wouldn’t go there on a repeated basis. The tremolo effects are a good touch.  The use of synth as the closer is nice but an actual string quartet would work far better. 

 

Commercial Appeal:

Definitely an album cut but a good one.  It once again shows your versatility.  I believe the song is appealing but not as a single.

 

Marketability:

As indicated the song is not an obvious radio hit but could be showcased in many other ways.  Even on the radio but on specific indie markets only.  It definitely does show your versatility as an artist.

 

Songwriting Technique &
Lyric Critique
:
Your lyrical content is excellent in this song.  I like the way one thought works off another one.  The story you’re telling is very convincing and assuring in my view to the person you are singing too
.  Although the lyrics are simplistic and right to the point I think in this selection you are beginning to dig in a little bit to a more abstract concept as I talked about earlier.  Very nice.

 

 

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Artist’s Image, Lead Vocal Appeal, and Break-Through Potential

 

Artist’s Image:  

The image you portray is right on!  Your look is great and definitely is conducive to the genre and the Rock & Roll – Pop scene in general.  Image must be unforgettable.  The more memorable the better.  I think there is no question that you look and perform the part well.  Your photo is stunning.  You look like a star.  From reading your bio it seems as though you’ve traveled a great musical path that has brought you where you are today.  Everything such as your letterhead and writing and the way you do it is very professional.  I think too … You have paid your dues. 

 

Lead vocal appeal:  

I think you have a wonderful voice and vocal ability.  Your vocal performance is unique in many ways.  You seem to have a definite signature style of your own which is an extremely important factor.  You must have this.  Labels don’t want somebody who sounds like Madonna or anyone else for that matter.  They want unique …. style,  and a signature memorable vocal sound.  I really think you have this element on your side.

 

Break-Through Potential: 

Without question you have break through potential.  I think it’s just a matter now of the one or two smash break through radio hits.  With a couple of undeniable hit songs I think that everything, your look, image, band, professionalism, and all else is in place. Your POP style genre definitely lends itself to radio play as there are a great number of radio stations specializing in pop and much like yours. Your live performance, which I cannot comment on, is the next most important element.  This must be superior in every way.  Without that, and even with the hit song, your chances of being signed by a major label are fair at best.  Lastly you must have proper representation as well.  With all that in place you have a great shot.  But it all must be in place.  Today’s market is far too competitive for anything short of every single piece of the puzzle.

 

 

 

Overall Comments

You’re on the right track for sure.  Keep doing what you’re doing and work to improve yourself in any and every way you can. 

 

 .

 

BONUS Press/Media Kit Evaluation (if included in package)

N/A   No press kit submitted.

 

 

 

 

Reviewer:  Ron Hennely, A&R – VP Artist Development
Word Count:  7,451
Pages:  18

 

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