The Indie Bible The bible of contacts, P/R, & Review sites
for the DIY Indie-Artist
Have
a Great Music Marketing Resource or Service to
Offer
Reach thousands
of Independent Artists monthly for a
song
MySpace - If you do it right, it can help
explode your career
Discover
thousands of places to promote your music and get the contacts you
need in the music industry with The Galaris Music Industry
Directory. Just point and click to email or visit the site of the
contact you need - right from your computer desktop!
Please! Don't take your press kit
lightly! It needs to be as
Professional as possible
Tips for
creating a press kit that works !
AMEG
Marketing &
Promoting Your Music, and
Yourself
The Life Blood of your Music
Career
Digital and Traditional Music
Marketing
Marketing
and Promoting You as an Artist, Your Latest Release, and
Your Tour...........
The music and record
industry is changing day by day. The times when artists
depended on major record labels to sign them and
market their music and image are just about over.
Excuse me ... "They
Are Over". Today is the day of the
independent artist. Things have actually changed
for the better though. The playing field is now
level and every artist has the exact same chance as the
next to be reconized .... it all depends on
who works the hardest on the promotion and marketing
end of their career. With the proper resources, hard
work, luck, and possibly a little counsel from
a professional source,
artists today can empower themselves and basically
control their own
destiny.
Marketing your music and yourself as an
independent artist doesn't have to be complicated or
expensive to be effective. You need to set your
goals then lay out a music marketing plan to reach
them. Writing your marketing plan is your first
line of business. If you need help with this, AMEG
has been marketing independent artists for decades, and
has the business expertise to help you write your
music marketing plan. There are also many
inexpensive resourses that can lay out step by step
... How to set your goals and write your plan of
action. Our staff has reviewed the large majority
of them and highly recommend (Hands Down) our associate,
Bob Baker's, best selling book Guerrilla Marketing
Handbook.
Bob is an
expert in his field and has written many best selling, highly informative
resources to assist and empower the
independent artist in their quest for success. The
handbook illustrates 201 ways to turbo charge your indie
career. It's one of the best music marketing and
music promotion resources available.
Whether you write your own
music
marketing plan or engage the assistance of a music
marketing specialist, setting your goals and having a
plan is essential to your success. If you decide
to have your plan initiated by a professional, AMEG will
consult with you and gather all the necessary details
necessary to prepare and write your marketing
plan, AMEG also provide valuable hands on
marketing services. Essentially, we act as your artist
manager/consultant and facilitate your marketing and
promotion ... all consistent with the duties of an
Artist Manager. For more details on how AMEG
can help to rapidly advance your music career, take a
look at our management and marketing consultant services.
AMEG has helped many independent artists to get on the
right career track and keep moving
forward.
MUSIC
MARKETING &
PROMOTION 101
Here are some tips to help
you get started if you're doing it
yourself.
First of all, I think we all are aware at how
powerful the Internet is in today's music promotion
environment. If you are not, you should be.
There is a ton of ways to promote your music on the
Internet. Just because you put up a website or
a myspace site that's not the end of the road.
That's only the beginning. Having a website means
absolutely nothing unless you promote it, and promote
the music on it.
There are many strategies for increasing your fan
base, selling records and digital downloads, and
creating awareness for your project. One of the
best selling resources for the artist doing it all
themself is by far the Indie Bible. Another is this
nifty little resource - The Galaris Musicians Online
Directory. You can literally point and click,
email venues, labels, etc directly right from your
desktop with this resource. It's every music
marketer's dream. You can find it at Galaris.com
How to apply
traditional marketing strategies to your music marketing
efforts.
Jerry Goolsby, professor of Music
Industry Studies at Loyola University, tells a bit about
music marketing as it compares to traditional
marketing in this short
video clip:
There are quite
literally thousands of online and traditional
music media outlets listed with all contact info
for you to get your record reviewed, and gain
massive exposure. The problem with doing it all
yourself is that most Independent Artists
don't even know where to begin, don't have the
time, or basically just have no clue. First
thing is first. You must write your music
marketing plan, put together a killer press kit, have a
professionally recorded demo or mastered
record. There are also many very good
services online that can help and do most of the
work for you if you are in DIY mode.
Services that will submit your music for feature
articles, interviews, and Internet radio
play. We recommend and have found that
doing your Music Promotion with
musicSUBMIT.com! is an
extremely cost effective way to gain
promotion for your project. You should
also consider engaging a good
publicist. We have worked with
one that is very inexpensive yet very
effective. We highly recommend this
publicity
firm's
services. They specialize
in cyber publicity for independent artists,
have over 14,000 available
resources and contacts that they will
promote your project to, and you actually
have a real professional person (Yes A Human
Being) working on your
behalf.
FREE Newsletter
ARE YOU an unsigned act,
songwriter or producer?? Looking for a Record,
Publishing, Management and Licensing deal
worldwide, especially in the UK and USA? Each
month the BANDIT
A&R NEWSLETTER publishes features on
Labels, Publishers, Managements etc looking to
sign acts, songs or masters. Get
yourself a
1. Have your CD and music
reviewed with Music
Promotion with
musicSUBMIT.com! 2. Podcasts and Internet radio
play 3. Interviews, feature articles, and
press 4.
Banner ads, and digital promotional flyers 5.
Fanzines, webzines, and Internet Blog exposure 6.
Online music forums and chat rooms 7. Keeping
in touch with your fans via your Email
newsletter
8. Seriously marketing
your myspace
website 9. Post your music video on
youtube.com 10. Brand yourself online 11.
Engage an inexpensive but effective music
publicist .................................................................................................................................
GO
AHEAD Expose
Yourself
To
Over 10,000 Musicians and Independent Artists
Monthly For a
Song
Traditional marketing methods .....
"A horse of a different color":
1. Implementing a traditional
print publicity campaign 2. Engaging in a radio
promotion campaign 3. Seeking and putting
In-Store
retail distribution in place 4. Constantly touring and
performing nationally or at least regionally 5.
Street team and guerilla marketing
tactics 6. Solicit
media publications for features and interviews
In order to implement a traditional marketing
campaign, be prepared to put out some bucks. The
good thing about Internet marketing is that it's far
less expensive but still captures a significant
audience. Both of these methods take time,
knowledge and expertise. You can take the time
away from your creative activities to learn
how to do it right, or you can engage a
music industry marketing and promotion consultant to assist and advise
you. Either way, you've got to do something if you
want your music career to amount to anything.
Remember "The Squeaky Wheel Gets the
Oil". Don't let your music career "Pass
you by Like a Ship in the Night"Do Something NOW before it's too late or your
day job awaits you!
Frustrated? Need help? Let us know ... Our
expertise will alleviate your
frustrations.
