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who
isdavidIvory >>
Billboard
Magazine cited that if the U.S.
music industry hit a wall in 2001, in 2002, the floor collapsed. In this
particularly troubled climate, a producer's role has been widened to
include many more facets than just producing. No longer do the labels or
artist hire engineers, programmers, arrangers, and songwriters to develop
their talent. The business with its technology has embraced more of a
one-on-one approach to the record making process. In order to fully
understand the process of both survival and ultimately, success in today's
world of music one must take a look at the people who are doing it right
now. With two new records just released (SILVERTIDE/American Excess on J
Records and KINDRED / Far away on Hidden Beach/Sony), let's look at the
GRAMMY® nominated and Philadelphia's own David
Ivory.
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Beginning, as many producers often do, Ivory
started as a musician. Playing, writing and recording material for
himself, and others, coming up in the local original music scene. As
one thing leads to another Ivory finds himself building studios and
recording these songs and artists. The marriage of songwriting and
engineering allows Ivory to develop and grow as a producer. Ivory's
production style incorporates his many diverse musical
influences. |
Grammy
Nominated
Producer/Engineer
David
Ivory
|
Though Ivory's roots are in rock his first big shot came
recording and developing the sound for "The Roots" (which later evolved
into "Neo-Soul"). While that lead to many more amazing records with the
talents of E Badu / D'Angelo / Common and Zapp Mama to name a few, Ivory
stayed active in producing independent rock acts receiving national radio
play. This ability to wear many hats makes him a "one-stop shop" for many
artists needs. Ivory throughout his career has established many long
lasting relationships. From A&R execs. at major and indie labels to
the hottest regional session players. Ivory 's convictions on songwriting
and building upon the production side of his craft are best described in
his own words. "Don't settle, go the extra distance, make your songs the
best they can be. Do less to do more. It's not cliché it's the truth"."
Having a co-writing/publishing track record that saw his "What's
The Story" placed on Molly Hatchett's Lightning Strikes Twice Atlantic
Records LP to most recently with J Record's newest signing Silvertide and
his co-write of their first single "Mary Jane," Ivory is not your
"traditional" producer. "A song is no different from a great film. It
should take you on a journey with new events at every turn. It should hold
your attention from start to end," says Ivory.
Ivory's
work in the studio (whether it was at his first studio, Iris Studio or
later at the famed Sigma Sound Studios where he garnered numerous gold and
platinum records) placed him directly in the line-of-fire with many
emerging acts that would go on to hit big and even re-direct the parts of
the music industry. Beginning with his collaborative efforts with a then
underground hip hop group called The Roots to his work with Erykah Badu,
Ivory began to hone the ability to capture sounds for an artist and have
it translate into a masterful performance.
Deciding it was time to
take everything up a few notches, Ivory began looking to build a facility
that would have a more personal and focused atmosphere. "There is a big
demand for what I do because artists can only usually get so far with out
the help of an experienced producer…one who can record, arrange and write
in order to get it to the next level." A place that would allow an artist
to feel uninhibited working in a recording studio, with a producer or
writing material.
The result…Dylanava Studios…a quiet, convenient
suburban (Outside of
Philadelphia) setting that supports a concentration
on creativity and expression while avoiding all the distractions of a
major city. Located on approximately 3 acres outside of the white noise of
a major metropolis, the on site tracking/production facility enables an
artist the opportunity to unwind in a quaint cabin dubbed "The Vinyl Room"
where classic listening sessions occur fireside (literally).
Want to work with David
Ivory?
Contact Allure and
find out how you can.
(Choose Artist Relations in drop down
menu)
Since opening Dylanava
Studios, Ivory has been working at a frenetic pace beginning with his work
on the new Hidden Beach/Sony Music's Kindred, co-producing their first and
second singles "Rhythm of Life" and "Far Away." Through his working with
Kindred to his recent efforts as co-writer/producer/engineer with
Silvertide, Ivory believes that "the best bands are never afraid of being
themselves."
Ivory Productions, the other "artery" to Ivory's
organization, is a company that works with entertainment attorneys,
artist management agencies such as Allure Media Entertainment, song
writers, other producers and artists to create synergy. Working to place
the focus back on his role with a group, Ivory contends, "The trend should
be to forget the contacts and focus more on producing the music.
[Bands/Artists] think that a lawyer should shop the music and the producer
should make the music. I believe that a band will shop itself if the
material and live show is the best it can be." Ivory backs that point in
talking about Silvertide, "A producer's role becomes that of songwriter,
engineer, manager, lawyer, parent and ultimately the vehicle that gets the
group to the next level."
Ivory's clients include both local and
national artists/songwriters. The CBS network show Hack recently featured
two songs co-written, produced and mixed by Ivory. Ivory Productions
recording artist Baldwin (whose credits include the independently released
film Without A Badge distributed by Universal Video Distribution), appears
not only on the musical performance, but on the show as well.
Subsequently, as a result of this appearance, Baldwin would be tapped to
appear in the forthcoming HBO special Infamous starring John Leguizamo.
Along with Baldwin, Ivory scored a major label coup with Northeast
Philadelphia's Silvertide. Producing, arranging and even co-writing their
first release for long time music industry icon Clive Davis and his J
Records, "American Excess" is a perfect example of Ivory's skills in
developing a band from its' beginning to a commercial release. One point
well worth mentioning is that Clive Davis liked Ivory's production so much
that he made a special trip down to Philadelphia to see the band
after hearing the demo!
Another client of Ivory
Productions, Bunny Sigler, a producer and songwriter for Patti Labele, the
O'Jays and most recently, multi-platinum selling recording artist Nelly,
is a longtime friend and writing partner with Ivory. This in turn, enables
Ivory for new acts/writers to work with a lifer (who's recently been
nominated for a Grammy®/Song of the Year for Nelly's number one radio
smash hit "Dilemma.")
Why all this? Why Now…..It's really very
simple. Music sales continue to dwindle. Record companies are in perpetual
downsize mode and one of our best forms of artistic expression-music-is
becoming harder and harder to produce.
David Ivory and Dylanava
Studios are not looking to grace the covers of Forbes or Rolling Stone.
Ivory is not looking to be booked to the point of total breakdown. He is
an artist's producer/writer/supporter who has developed a non-traditional
way to continue advancing the production of great music. This is personal
for Ivory, not some quarterly, machine-driven monster. It is, for lack of
a p.r. term, his life, his passion and his story. A fine blend of making
records that will last and that one listener or a major record company
will get behind the way he does on all of his projects.
If you
think you have what it takes to work with David
Submit your demo
today >>
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