|
What is Artist Development
?
Essentially it
is everything you need to do as an independent artist to
build, promote, and enhance your music career.
There was a
time when major record labels sunk tons of money into an
artist to develop their music, and image. In
today's world you'll be hard-pressed to find a major
label willing to do this. The music industry environment
has changed dramatically. Labels ... what's
left of them, put their focus and finances on
product development and record sales. The overall
scope of getting signed to a major
label has changed. Today, when a label considers
signing a new act, they are looking for artists
that already have a solid independent foundation,
a story, and the songs and
image necessary to make it to the top. They
also look for artists who have a proven track record of
significant independent record sales either through
a self release or through an independent label.
They want artists that tour extensively and already have
a large fan base.
Doesn't seem
fair, does it. You may ask yourself ....
How in
the world are we going to accomplish all that with
little or no money or connections? The answer is
very hard work, and a little knowledge and
expertise. It sure wouldn't hurt to have
the advise and counsel of an Artist
Development expert either. You must set your goals, lay down a good
music marketing and promotion plan and follow it.
In a sense, as an independent artist in todays music
industry environment, you have an equal chance of
getting where you want to be, as anyone else ..
provided you have the songs, and image. The
playing field has been level'd
due to the breakdown of the major record labels
and onset of the Internet and the digital world. But you
have to deal with the necessity of accomplishing the
prerequisites that the majors look
for before even considering signing
you.
We highly
recommend joining an online artist development
community. A good one. One where you can
interact, and are given all the necessary tools you need
to achieve your development goals. Probably one of
the very best and one that we recommend to our
independent artists on a daily basis is Artistopia - Indie Music
Heaven
Artistopia is the place for independent artists
to manage and advance their careers via music marketing
and productivity tools, peer-to-peer and
peer-to-industry collaboration, and fan base ramp-up and
communication. Join today for free! Without a
doubt it's one of the best moves you can make to
accelerate your indie music
career.
Artist
Development 101
If you're an
independent artist who is not involved with an artist
management firm, record producer, or label that
actually has a budget for artist development (which
is not likely) you have to stick to that
independent route and develop yourself. When
you're on your own like this we highly recommend joining
an online artist community that specializes in indie
artist development and provides you with all the tools
you need to develop and accelerate your independent
music career. The problem is that there are not
too many online websites like this. Well I
take that back ... There are many that claim to provide
you what you need to develop but just a handful that are
actually worthwhile and not scams.
As an
independent artist you must approach your music career
as a business. After all, if you want to make a
living at it, that's exactly what it is. The
responsibility for developing yourself as an artist, and
developing your records is on you. Unless you're
lucky enough to draw the interest of a well funded, well
connected independent record label with decent
distribution. Your hope then would be for the
label to put some money into marketing, promotion,
development, and tour support. After which, you
have created the necessary awareness for your project,
the likleyhood of upstreaming to a major label becomes
more realistic.
Some
aspects of Artist Development that need to be
considered:
* Set your goals and write your
music
marketing plan
*
Songwriting ... You must have great songs ... middle of
the road songs won't cut it
* Image .... You must have a
unique and memorable image
* Live Performance ... Your
live show must be excitingly
superior
* Recording, development,
marketing, and distribution of you
records
With the
astronomical amount of competition out there in the
Independent Music Market, it is essential that your
music, image, and marketing efforts rise above all the
rest to even stand a chance. Trying to develop
yourself and effectively implement all the
strategies that are necessary to stand out from the
crowd may be a difficult task. You may not have
all the knowledge, expertise, and connections at
hand to properly do this in the professional manner that
is necessary. If you don't you may want to
consider engaging the advise and counsel of an artist
development professional. Doing this can
reduce mistakes, and seriously speed up your
efforts.
As an artist
management, consulting, and development firm,
AMEG's professional
artist development people can assist you in every
aspect of your development. From counsel and
advice, to actual in-studio development sessions, we
offer many different options to enhance your
development. Our team consists of music industry
veterans, acclaimed music producers, and artist
development specialists. We work closely with you
on the creative development of your songs, preparing
your music marketing plan, inventing and enhancing your
image and live performance, and arranging and tracking
your music.
In addition to
the all-important artist development aspect of your
music career we can provide an
overall campaign which not only encompasses your
development, but moves further to market and promote the
"Ready For Market" product through publicity, media
relations, and tour support. Our consulting service
provides you with every aspect of career
promotion.
Take a look at
the artist
development service offered by our team of
professionals. |
|
ARTIST
DEVELOPMENT
?
QUESTION |
|
What do you get
when
you work with a Grammy™
nominated
engineer/producer,
an artist
development expert,
and music promotion
& marketing wiz
... ALL with MAJOR
Track
Records of success ?
David Ivory
BIO >>
Want to work
with
David and his team?
AMEG
can make the connection.
Click GO to find
out how
 |
|
Have a Great Artist
Development Resource or Service to
Offer
|
|
Reach thousands of Independent
Artists monthly
for a song
|
|
