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Best Music Promotion Plan
of people who subscribe to my Buzz Factor e-zine, read
my books, and attend my workshops tell me that once they
shift into a brainstorming mode, the self-promotion
ideas come faster than Billy Joel behind the wheel of a
Mazarotti. My first piece of advice regarding this
fantastic state of mind is:
Buy a notebook or journal and capture these
thoughts by writing them down. Don't expect to remember
everything later. That rarely works. Grab ideas while
they're hot. You must create a music marketing
you're driving when inspiration strikes, carefully pull
over and scribble down your thoughts on a gas receipt,
fast food bag, or whatever is handy. If you're in a bar
or restaurant, use a napkin. If you're in the shower ...
well, be creative and find a way to record those great
So Many Ideas, So Little
you have a master list of earth-shattering,
career-boosting concepts, things don't get any easier.
Now you probably feel as if you have so many options,
you don't know where to start. Most music people get so
flustered at this point, they do nothing. Or they do a
little bit of everything all at once and spread
themselves too thin, with nothing to show for all their
I believe in keeping things simple. Don't overwhelm
yourself. For starters, you can always do your Music Promotion with
musicSUBMIT.com! an excellent service for
promoting your music. Or before you jump into any
new grand schemes, there are two basic things you should
do every week, if not every day, no matter what else you
may be working on:
1) Write, record and perform great
music. This is no secret. The most creative promotion
ideas in the world will do nothing to help mediocre
music. So work on your music-making craft constantly.
All it takes is one killer song to light a fire that
will sustain an entire
2) The second thing you should do almost
every day is to take steps to connect with and attract
more fans. Don't get sidetracked with technicalities
and industry connections and stuff that doesn't
matter. Keep a constant focus on
Creating Your Music Plan
Now, what about those specific big ideas
you have for getting exposure, selling CDs, etc.?
Get out a calendar that covers the next 12 months,
and start writing down your best ideas and the
times of the year they would work best.
Think this through and move things around
on the calendar until you've got one or two great
ideas listed for each month. Doing this will give
you a promotional roadmap so you know the best
ways to spend your time and energy every month.
Your efforts will be more focused this way and
more likely to generate results.
just wing it and leave things to chance. This is your
career and livelihood at stake here. Set priorities.
Create an action
plan. You can
always tweak and alter the plan as you go. But having
one in the first place gives you a starting point and a
direction ... and a reason to get busy and start
promoting your music now.
formulate a plan -- your ideal plan -- then ... get out there and
Bob Baker's Best Selling
about the author >>
Bob Baker is
the author of "Guerrilla Music Marketing
"Unleash the Artist Within" and "Branding
Yourself Online." He also publishes The Buzz Factor, a
web site and e-zine that deliver marketing tips,
self-promotion ideas and other empowering messages to
music people of all kinds. Get your FREE subscription to
Bob's e-zine and a look at his great
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