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Expanding your Definition of Live
Performance
by Bob
Baker
©2008
Let me
ask you ... What has to happen for a person to be
converted into being a fan of your music? There are a
number of possible answers, but at the most basic level,
one thing has to happen: The person must hear your
music.
And
there are only so many ways someone can hear your music:
on the radio or on television, on the Internet, in a
dance club or a retail store, from a friend on a home or
car stereo or ... during a live performance.
Let's
focus on that last one, because even with all of the
advancements in technology, live performance continues
to be one of the best ways to connect with fans, sell
CDs and prosper as an artist.
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Hopefully, your marketing plans include a heaping
helping of live shows. But what type of live
shows do you plan? The problem is, many musicians get
stuck in live performance ruts and fail to think outside
the box. For instance, most rock bands flock like
lemmings to nightclubs. Most acoustic singer-songwriters
obsess over coffee shops and folk venues. That's fine,
but they end the thought process there -- and then
complain that there aren't enough gig slots for all of
the acts who want to play.
The solution: Redefine your live
performance goals. And ask yourself the right questions.
If you only ask, "How can I book more shows at clubs?"
you'll rarely look outside that possibility. But if you
ask, "How can I reach more of my ideal fans through live
performances?" then your list of potential venues is suddenly wide
open.
Where
can you play in front of more potential fans? If
nightclubs is one answer, great -- continue to pursue
that. But what about community festivals, neighborhood
block parties, grand openings, rallies, auto shows,
craft fairs, the finishing line of a city marathon, a
public beach on a sunny day ... anywhere that large
groups of people gather is fair
game. |
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An absolute
must
for the
touring and promoting
indie artist
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Sure,
not every option will have
the logistics for a sound system, a stage, etc. But any
glimmer of an idea along these lines is worth looking
into. And I guarantee you, the number of other acts
competing for a spot at one of these offbeat events will
be much less than the number you find at the traditional live music
venues.
So ...
expand your definition of a live performance, ask
yourself empowering questions, and open your mind to the
many new ways you have to reach fans through live
performances.
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about the
author >>
Bob Baker is the author of "Guerrilla Music Marketing
Handbook"Unleash the Artist Within" and
"Branding Yourself Online." He also publishes The Buzz
Factor, a web site and e-zine that deliver marketing
tips, self-promotion ideas and other empowering messages
to music people of all kinds. Get your FREE subscription
to Bob's e-zine and a look at his great resources
for advancing your music career
here
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